Remote Qualitative Research

The Possibilities of Remote Qualitative Research

When face to face qual research isn’t appropriate or possible, remote qual offers a breadth of opportunities and benefits. Recruitment is powered by our proprietary panel and underpinned by innovative approaches to scheduling, screening, and managing incentives.

  • Hear from hard to reach groups and respondents from diverse geographies
  • Schedule respondents you would never normally see ‘in person’ for IDI virtual central location days
  • Efficiency savings
  • Flexible scheduling
  • Fast turnaround
  • No travel required for clients, moderators, or respondents
  • Video with stimulus shared within the platform
  • Telephone with online access to materials
  • Individual interviews or virtual focus groups using webcams
  • Digital ethnographies with remote uploading of tasks
  • Online bulletin boards
  • An in-house expert team uniquely placed to find the right solution for your research
  • Access an experienced network of professional moderators who are specialists in online approaches to qualitative research
  • Recruitment expertise across all methodologies
  • Simultaneous translation available for individual interviews and focus groups so clients can listen in live
  • Online bulletin boards can be done at the respondent’s convenience but require a longer commitment, i.e. 30-45 mins a day over 3-5 days
  • Focus groups / interviews involve less participation but are at a fixed time so the respondent has less flexibility
  • The only limitation of online qual is with prototypes that need to be physically handled but we’re here to find solutions!